Brands - Car Plan
Tetrosyl Automotive is the largest supplier of car care products
in Britain with a 47% share of the UK retail automotive market for
chemicals and lubricants.
The
CarPlan brand has made Tetrosyl the leading car care supplier to
national DIY and grocery multiples as well as traditional car care
accessory outlets.
Tetrosyl has developed CarPlan as its umbrella brand in the UK and internationally by using a two
pronged strategy.
 The first part of this is to develop innovative and technically
superior products offering unique benefits to the end user.
An example of this is T-Cut Color Fast, which combines paintwork
cutting properties with a top quality pigmented polish to outperform
anything else on the market.
The
highly respected Auto Express Awards continually endorse this part
of Tetrosyl's strategy with the awards of 'Best Buy' being won by
several Carplan products, year after year.
The second part of the strategy is to invest in heavyweight advertising
and promotional support. Examples of this include Jetwax and T-Cut
Color Fast and Jetwax.
For
a PDF brochure click here
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